Sessions with Regina
With you, or with each person on your team, on what is really holding them back: opening the call, uncovering the problem, handling an objection or closing the next step.
OpeningDiscoveryObjectionsClosing
Sales training
Sales training with Regina Lara
Sessions with Regina built around you, practice between sessions in Gym Cold and feedback for every rep. For a single rep or for the whole team.
The price depends on how many of you there are and what you need: Regina sends you a proposal.
Regina Lara
CEO of Matcheando and co-founder of Gym Cold
She has led sales teams at Meero, Wavy, Whisbi and Zinklar. She speaks Spanish, English, French and Portuguese.
Who trains you
She has walked the path you are about to walk
She started as an SDR in Paris, calling Spain, Portugal and Latin America. Since then she has built and led prospecting teams at four companies, and helped startups build theirs from scratch.
- Mentor at Primera Reunión
- Co-host of Señoras de Reuniones, the SDR podcast
- Founding member of Prospectando, the sales community
2018 · Meero, Paris
SDR for Spain, Portugal and Latin America
Prospecting and first meetings with CEOs and CMOs by phone, email and LinkedIn.
2019 · Meero
SDR Team Lead, then SDR Manager International
An international team across Latin America and Southern Europe, with weekly 1:1s, shadowing and coaching.
2021 · Wavy, later acquired by Treatwell
Country Manager Spain
Opened the Spanish market in the field and online, and trained the sales team.
+300 clients
2022 · Whisbi
SDR Manager
Grew the team from 1 to 9 people for the US and Europe.
+$38M pipeline
2023 · Zinklar
Head of SDR
Built the team from 0 to 11 people, with its prospecting playbook.
+$15M pipeline
2023 · Geladdo
Fractional SDR Manager
Prospecting teams from scratch for startups: profiles, strategy, metrics and outbound.
25 startups
2024 · Barcelona
CEO of Matcheando and co-founder of Gym Cold
A marketplace of sales talent validated by sales leaders, and Gym Cold to train it.
How it works
Built around you, not a class
No two reps sell the same way or struggle with the same thing. Regina works on what happens to each rep on their calls, and between sessions they practice in Gym Cold.
Practice in Gym Cold
It's included. Between sessions, every rep calls AI buyers who interrupt, push back on price and hang up, and every call comes back with a score.
78
Call score
What Gym Cold isFeedback for each rep
Every rep gets their own, on their own calls: what went well, what to change and what to practice before the next session.
For Laura
Your questions are good, but you jump to price too early. Let them tell you what the problem costs them before you give numbers.
It doesn't matter if you're one rep or a whole team
If it's just you, the training is for you. If there are ten of you, each one gets their own, with their own practice and feedback. What changes is the proposal, which Regina puts together from what you tell her.
“Without a well-trained team, SDRs end up as plain telemarketers and leave after five months.”
Get your proposal
Tell Regina how many of you there are and what you want to improve. She'll reply with a proposal for your case.
Rather talk it through? Message her on WhatsApp