Our Story

When uniting sales, community, and technology became inevitable

2023

Prospectando is born

By intuition, not by planning. We wanted to create something that would connect sales professionals. We weren't looking to be the biggest community... and we're not. But we became the most active.

+350 professionals in +25 countries
2023

Geladdo launches

The consultancy from which we helped 25 startups build their sales machine: processes, messaging, prospecting, roles, metrics, and above all... sales hiring.

25 startups accelerated
2024

Matcheando MVP launched

We decided to tackle head-on the problem we discovered: hiring B2B salespeople is slow, expensive, and frustrating. We created a simple way to connect startups with salespeople.

700 users · 50 startups
2025

Matcheando 2.0

The turning point. We entered Acelera, refined the vision, and made the decision that changed everything: merging Geladdo and Matcheando to create something bigger.

The future starts here

The uncomfortable truth

Startups don't die because of the product. They die from taking too long to sell.

And the root of the problem was always the same: hiring B2B salespeople is slow, expensive, and frustrating. €3,000 agencies, eternal processes, noise. We decided to change it.

What Matcheando is today

The result of three forces that inevitably came together:

An active community

That listens, learns, and shares every day

A consultancy that understands

25 accelerated startups, hundreds of lessons

A platform that simplifies

Sales talent in 7 days, not 2 months

The marketplace that connects companies with sales talent ready to sell —faster, cheaper, and with less friction than any traditional alternative— in Spain and LatAm.

The Team

Three complementary profiles united by one obsession: eliminating friction in sales hiring.

Regina Lara, CEO & Co-Founder de Matcheando - Plataforma de contratación B2B

Regina Lara

CEO & Co-Founder

LinkedIn
Juan David Amaya, CTO & Co-Founder de Matcheando - Plataforma de contratación B2B

Juan David Amaya

CTO & Co-Founder

LinkedIn
Javier Olaechea, CGO & Co-Founder de Matcheando - Plataforma de contratación B2B

Javier Olaechea

CGO & Co-Founder

LinkedIn

And this story is just beginning.

Want to be part of it? Write us at hola@matcheando.com

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